“We knew that our Solitaire community will be greatly cared for as we transition our focus on developing new titles. “We love our Solitaire Arena players and the success these games have had in such a short time,” said MavenHut CEO Bobby Voicu, in a statement. It first launched Solitaire Arena on Facebook in November 2012. MavenHut is an Irish gaming company with development studios in Bucharest, Romania. We’ve been one of the consolidators in this market.” “The smaller companies can’t afford to spend on user acquisition. “It was a very hot category, but only a couple of them really worked well,” Marino said. The enthusiasm for online gambling slowed, and only a handful of social casino games garnered huge audiences. Social casino games aren’t as hot as they were a few years ago, when excitement around Zynga Poker and the marriage with real-money online gambling seemed to fuel a startup and acquisition frenzy.
“It’s time for them to monetize and move on,” Marino said. Marino said that MavenHut’s owners decided to move on. It also appointed Sean Crawford, who oversaw ’s programmatic mobile video business, as RockYou’s chief media officer. In May, RockYou also acquired the mobile ad network Playhaven, which serves ads in 18,000 games. The company started with a big audience on Facebook’s desktop version, but it has been expanding into mobile devices. RockYou can profitably operate older games with smaller staffs while showing ads to the loyal user bases. While the solitaire games are not the same games you would find in an actual casino, they do offer a casino-like flair and competitive fun for the players.īoth are available on iOS, Android, and Facebook, and they will help RockYou amass an even greater audience for its advertising platform. Since the games are social, the community around them generates the ongoing interest in the experiences. The games were attractive because they had English-speaking players, high retention rates, and low requirements for additional content production. While that sounds strange, a big community has grown up around social solitaire.
In both games, people can challenge others in multiplayer solitaire matches.
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